02235cam a2200349 i 4500 23306183 20251202110303.0 230903s2024 nyu b 001 0 eng 2023035952 9780593545102 (hardcover) 23306183 LBSOR eng rda LBSOR DLC AU pcc Alfaisal Main Library HG1710.3 .K43 2024 Kaczynski, Steve, author. The everything token : how NFTs and Web3 will transform the way we buy, sell, and create / Steve Kaczynski and Scott Duke Kominers. [New York] : Portfolio/Penguin, ©2024 280 pages 22 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 225-270 ) and index. "A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business"-- NFTs (Tokens) Blockchains (Databases) Cryptocurrencies. Electronic commerce. Print books. local 4 Kominers, Scott Duke, author. lcc BOOKS 608075 608075 0 0 lcc 0 0 AU AU GEN 2025-12-02 0 HG1710.3 .K43 2024 AU00000000021062 2025-12-02 11:04:19 108.00 2025-12-02 BOOKS