Roetzer, Paul,  1978- <br/><br/>
Marketing artificial intelligence :  AI, marketing, and the future of business / 
Paul Roetzer with Mike Kaput. 
 - 240 pages   illustrations   24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"-- 
<br/><br/><label>ISBN: </label>9781637740798 
<br/><br/><label>LCCN: </label>2021062758 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Technological innovations.<br/>Artificial intelligence.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R56653 2022