01452cam a2200325 i 4500 22381016 20251209095810.0 220112s2022 txua b 001 0 eng 2021062758 9781637740798 (hardcover) 22381016 DLC eng rda DLC DLC AU pcc Alfaisal Main Library HF5415 .R56653 2022 Roetzer, Paul, 1978- author. Marketing artificial intelligence : AI, marketing, and the future of business / Paul Roetzer with Mike Kaput. Dallas, TX : Matt Holt Books, ©2022 240 pages illustrations 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"-- Marketing Technological innovations. Artificial intelligence. Print books. local 4 Kaput, Mike, author. lcc BOOKS 608146 608146 0 0 lcc 0 0 AU AU GEN 2025-12-09 0 HF5415 .R56653 2022 AU00000000021077 2025-12-09 09:59:48 86.00 2025-12-09 BOOKS