AI, marketing, and the future of business Roetzer, Paul 1978- creator author. Kaput, Mike author. text bibliography Print books. txu 2022 monographic eng

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240 pages illustrations 24 cm "Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"-- Paul Roetzer with Mike Kaput. Includes bibliographical references and index. Marketing Technological innovations Artificial intelligence HF5415 .R56653 2022 9781637740798 2021062758 DLC 220112 20251209095810.0 22381016 eng