TY  - BOOK
AU  - Roetzer,Paul
AU  - Kaput,Mike
TI  - Marketing artificial intelligence: AI, marketing, and the future of business 
SN  - 9781637740798
AV  - HF5415 .R56653 2022
PY  - 2022///
CY  - Dallas, TX
PB  - Matt Holt Books
KW  - Marketing
KW  - Technological innovations
KW  - Artificial intelligence
KW  - Print books
KW  - local
N1  - Includes bibliographical references and index
N2  - "Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"--
ER  -