03404cam a22003618i 4500 22892738 20251209112414.0 221028t20232023cau b 001 0 eng 2022051968 9780520392601 (paperback) 22892738 CU-S/DLC eng rda DLC DLC AU pcc Alfaisal Main Library NA2794 .K36 2023 Kane, Carolyn L., author. Electrographic architecture : New York color, Las Vegas light, and America's white imaginary / Carolyn L. Kane. 2308 Oakland, California : University of California Press, [2023] ©2023 304 pages text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Introduction : white like no other -- Synthetic white (10,000 BC-1700 AD) -- Edison's white light empire (1750-1881) -- The "Great White Way" (1880s-1910) -- Douglas Leigh's Times Square spectaculars (1903-1939) -- The Young Electric Sign Company and Las Vegas Neon (1920-1970) -- Jenny Holzer's light art as urban critique (1970-1990) -- Conclusion : chromophobia in the smart city (1992-2022). "By bridging histories of technology, media studies, and aesthetics, Electrographic Architecture: New York Color, Las Vegas Light, and America's White Imaginary weaves a critical narrative of the ways in which illuminated light and color play key roles in the formation of America's white imaginary over the course of the last century. The book sheds light on the central question to which media scholars, architects, and historians of technology repeatedly turn: how can we use and speak about light and color in ways that are productive and commemorative, while remaining critical of the systems of white power undergirding them? Electrographic Architecture: New York Color, Las Vegas Light, and America's White Imaginary analyzes the history of electric light technologies in the aesthetic development of Times Square and Las Vegas. The book charts the rise of America's white walls, light empires, and neoclassical buildings in the early twentieth century, through the construction of polychromatic electrographic spectacles by midcentury, and their eclipse by informatically intense, invisible algorithms at the beginning of the new millennium. Drawing from histories of technology, media, and aesthetics, the book shows how the formation of America's electrographic surround runs isomorphic to a new world ethos of power, property, and possession. Drawing on archival research, interviews, and visual analysis, Electrographic Architecture's introduction, six core chapters, and conclusion illustrate how Times Square's polychromatic surround serves as a complex symbol of America's deep-seated dreams of utopic transcendence on the one hand, coupled with fears of loss and obsolescence on the other. In America's twentieth-century imaginary, whiteness aims to become everything but itself: colorful, lit, vibrant, and vital"-- Lighting, Architectural and decorative Social aspects. Lighting, Architectural and decorative History. White in architecture. Print books. local 4 lcc BOOKS 608153 608153 0 0 lcc 0 0 AU AU GEN 2025-12-09 0 NA2794 .K36 2023 AU00000000021084 2025-12-09 11:25:17 112.00 2025-12-09 BOOKS