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    <subfield code="a"> Generative AI </subfield>
    <subfield code="b">how ChatGPT and other AI tools will revolutionize business</subfield>
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    <subfield code="a">Includes bibliographical references (pages 373-399) and index.</subfield>
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    <subfield code="t">The basics of human brain anatomy --</subfield>
    <subfield code="t">Our evolutionary lineage --</subfield>
    <subfield code="t">Introduction --</subfield>
    <subfield code="t">The world before brains --</subfield>
    <subfield code="g">Breakthrough #1: Steering and the first bilaterians.</subfield>
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    <subfield code="t">The secret to dishwashing robots --</subfield>
    <subfield code="g">Breakthrough #4: Mentalizing and the first primates.</subfield>
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    <subfield code="t">Why rats can't go grocery shopping --</subfield>
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    <subfield code="a">This book will show how generative technology works and the drivers. It will also look at the applications - showing what various startups and large companies are doing in the space.There will also be a look at the challenges and risk factors. During the past decade, companies have spent billions on AI. But the focus has been on applying the technology to predictions - which is known as analytical AI. It can mean that you receive TikTok videos that you cannot resist. Or analytical AI can fend against spam or fraud or forecast when a package will be delivered. While such things are beneficial, there is much more to AI. The next megatrend will be leveraging the technology to be creative. For example, you could take a book and an AI model will turn it into a movie - at very little cost. This is all part of generative AI. It's still in the nascent stages but it is progressing quickly. Generative AI can already create engaging blog posts, social media messages, beautiful artwork and compelling videos. The potential for this technology is enormous. It will be useful for many categories like sales, marketing, legal, product design, code generation, and even pharmaceutical creation."--Back cove</subfield>
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