Rath, Patricia Mink.

Marketing fashion : a global perspective / Patricia Mink Rath, Richard Petrizzi, Penny Gill. - New York : Fairchild Books, 2024 - 288 pages col. ill. ; 26 cm.

Includes bibliographical references (p. 480-481) and index.

Practical guide to the principles of fashion marketing

9781529420326

2011940997

GBB242965 bnb


Fashion merchandising.


Print books.

HD9940.A2 / R38 2024