TY  - BOOK
AU  - Rath,Patricia Mink
AU  - Petrizzi,Richard
AU  - Gill,Penny
TI  - Marketing fashion: a global perspective 
SN  - 9781529420326
AV  - HD9940.A2 R38 2024
PY  - 2024///
KW  - Fashion merchandising
KW  - Print books
KW  - local
N1  - Includes bibliographical references (p. 480-481) and index
N2  - Practical guide to the principles of fashion marketing
ER  -