Contemporary issues in luxury brand management / 
edited by Sylvie Studente and Eleonora Cattaneo. 
 -  2023 
 - 162 pages cm. 
 - Mastering luxury management .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy"-- 
<br/><br/><label>ISBN: </label>9780367859305 
<br/><br/><label>LCCN: </label>2022036826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxury goods industry--Management.<br/>Brand name products.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD9999.L852  / C665 2023