02318cam a22003978i 4500 22734502 US-DLC 20251228071748.0 220803s2023 enk b 001 0 eng 2022036826 9780367859282 (hardback) 9780367859305 (paperback) 9781003015826 (ebook) 22734502 au eng rda au pcc Alfaisal Main Library HD9999.L852 C665 2023 Contemporary issues in luxury brand management / edited by Sylvie Studente and Eleonora Cattaneo. 2023 2301 Abingdon, Oxon ; New York, NY : Routledge, 2023. 162 pages cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Mastering luxury management Includes bibliographical references and index. "This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy"-- Luxury goods industry Management. Brand name products. Print books. local 4 Studente, Sylvie, editor. Cattaneo, Eleonora, editor. lcc BOOKS 608196 608196 0 0 lcc 0 0 AU AU GEN 2025-12-28 0 HD9999.L852 C665 2023 AU00000000021135 2025-12-28 07:21:40 400.00 2025-12-28 BOOKS