02746cam a2200373 i 450000100090000000300070000900500170001600800410003301000170007402000250009102000250011602000250014103500130016604000210017904200080020005000240020808200310023210000290026324501540029226000090044626400680045530000520052333600260057533700280060133800270062949000330065650400510068952013460074065000470208665000320213365000340216565500240219977601490222323676707US-DLC20251228121046.0240504s2025    enka     b    001 0 eng    a  2024017036  a9781032365824q(hbk)  z9781032365800q(pbk)  z9781003332749q(ebk)  a23676707  aaubengerdacau  apcc00aHD9940.A2bG67 202500a687.068/8223/eng/202406071 aGoworek, Helen,eauthor.10aCreativity and innovation in the fashion business :bcontemporary issues in fashion design and product development /cHelen Goworek and Fiona Bailey.  c2025 1aLondon ;aNew York :bRoutledge, Taylor & Francis Group,c2025.  axiv, 235 pages :bcolor illustrations ;c25 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aMastering fashion management  aIncludes bibliographical references and index.  a"Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business. Broad in scope, this textbook first provides a broad overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia. A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank"-- 0aClothing tradexTechnological innovations. 0aClothing tradexManagement. 0aCreative ability in business. 0aPrint books.2local08iOnline version:aGoworek, Helen.tCreativity and innovation in the fashion businessdNew York : Routledge, 2025z9781003332749w(DLC) 2024017037