02845cam a2200409 i 4500 23676707 US-DLC 20251228121046.0 240504s2025 enka b 001 0 eng 2024017036 9781032365824 (hbk) 9781032365800 (pbk) 9781003332749 (ebk) 23676707 au eng rda au pcc Alfaisal Main Library HD9940.A2 G67 2025 687.068/8 23/eng/20240607 Goworek, Helen, author. Creativity and innovation in the fashion business : contemporary issues in fashion design and product development / Helen Goworek and Fiona Bailey. 2025 London ; New York : Routledge, Taylor & Francis Group, 2025. xiv, 235 pages : color illustrations ; 25 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Mastering fashion management Includes bibliographical references and index. "Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business. Broad in scope, this textbook first provides a broad overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia. A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank"-- Clothing trade Technological innovations. Clothing trade Management. Creative ability in business. Print books. local 4 Online version: Goworek, Helen. Creativity and innovation in the fashion business New York : Routledge, 2025 9781003332749 (DLC) 2024017037 lcc BOOKS 608200 608200 0 0 lcc 0 0 AU AU GEN 2025-12-28 0 HD9940.A2 G67 2025 AU00000000021139 2025-12-28 07:49:31 360.00 2025-12-28 BOOKS