02896cam a22003618i 45000010009000000050017000090080041000260350013000670100017000800200030000970200031001270200027001580400023001850420008002080500026002160820027002421000041002692450118003102500019004282630009004472640034004563000013004903360026005033370028005293380027005574900033005845040051006175201596006686500039022646500039023036500029023427760163023712290555220251228121517.0221219s2023    nyu      b    001 0 eng    a22905552  a  2022060001  a9780367643584q(hardback)  a9780367643607q(paperback)  z9781003124184q(ebook)  aDLCbengerdacDLC  apcc00aHD9999.L852bM58 202300a658.8223/eng/202212191 aMitterfellner, Olga,d1978-eauthor.10aLuxury fashion brand management and sustainability :bunifying fashion with sustainability /cOlga Mitterfellner.  aFirst Edition.  a2307 1aNew York :bRoutledge,c2023.  apages cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aMastering fashion management  aIncludes bibliographical references and index.  a"This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theory frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying Luxury Fashion Management, Luxury Brand Management, Sustainable Fashion and Responsible Business, Fashion Marketing and Communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank"--cProvided by publisher. 0aLuxury goods industryxManagement. 0aManagementxEnvironmental aspects. 0aSustainable development.08iOnline version:aMitterfellner, Olga.tLuxury fashion brand management and sustainabilitybFirst.dNew York : Routledge, 2023z9781003124184w(DLC) 2022060002