03198cam a22004098i 4500 22905552 20251228121517.0 221219s2023 nyu b 001 0 eng 22905552 7 cbc orignew 1 ecip 20 y-gencatlg acquire 1 shelf copy policy default rm13 2022-12-19 telework 2022060001 9780367643584 (hardback) 9780367643607 (paperback) 9781003124184 (ebook) DLC eng rda DLC pcc HD9999.L852 M58 2023 658.8 23/eng/20221219 Mitterfellner, Olga, 1978- author. Luxury fashion brand management and sustainability : unifying fashion with sustainability / Olga Mitterfellner. First Edition. 2307 New York : Routledge, 2023. pages cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Mastering fashion management Includes bibliographical references and index. "This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theory frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying Luxury Fashion Management, Luxury Brand Management, Sustainable Fashion and Responsible Business, Fashion Marketing and Communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank"-- Provided by publisher. Luxury goods industry Management. Management Environmental aspects. Sustainable development. Online version: Mitterfellner, Olga. Luxury fashion brand management and sustainability First. New York : Routledge, 2023 9781003124184 (DLC) 2022060002 577f8c0b-0dc7-55b0-8fdd-b9fb7b1b0ce8 c1e7d36c-4bfc-42b5-96d2-038076fbf3d4 608216 608216