unifying fashion with sustainability Mitterfellner, Olga 1978- creator author. text bibliography Print books. nyu 2023 First Edition. monographic eng

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248 pages cm "This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theory frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying Luxury Fashion Management, Luxury Brand Management, Sustainable Fashion and Responsible Business, Fashion Marketing and Communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank"-- Olga Mitterfellner. Includes bibliographical references and index. Luxury goods industry Management Management Environmental aspects Sustainable development HD9999.L852 M58 2023 Mitterfellner, Olga. New York : Routledge, 2023 First. (DLC) 2022060002 9780367643607 2022060001 au 221219 20251228121726.0 22905552 eng