04790cam a2200433/i 4500 24128921 US-DLC 20251228122236.0 t| 250327s2025 enka b 001 0 eng 2025008296 9781398624269 hardback 9781398624276 ebook (DLC)24128921 au eng rda au pcc Alfaisal Main Library HD9999.L852 K37 2025 Kapferer, Jean-Noèel author aut http://id.loc.gov/vocabulary/relators/aut The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noèel Kapferer, Vincent Bastien. Third edition. 2025 London, United Kingdom ; New York, NY, USA : Kogan Page, 2025. xx, 450 pages : illustrations (black and white) ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noèel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, making it the perfect guide for senior executives in the luxury and branding markets as well as students studying luxury marketing and luxury brand management. This updated and revised third edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci and Ralph Lauren into profitable global brands. Now updated with coverage of the luxification of society, the impact of artificial intelligence on the sector as well as other technologies such as the metaverse, the idea of exemplar luxury, and the relevance of luxury brands outside of the luxury market, this book has truly cemented its position as the authority on luxury strategy"-- Provided by publisher. "International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noèel Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury.This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermáes into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice"-- Provided by publisher. Luxuries Marketing Luxury goods industry Product management BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Management bisacsh Print books. local 4 Online version Kapferer, Jean-Noèel Luxury strategy Third edition London, United Kingdom ; New York, NY, USA : Kogan Page, 2025 9781398624276 (DLC) 2025008297 lcc BOOKS 608218 608218 0 0 lcc 0 0 AU AU GEN 2025-12-28 0 HD9999.L852 K37 2025 AU00000000021142 2025-12-28 12:25:07 375.00 2025-12-28 BOOKS