AI and strategic communication /
[edited by] Yang Cheng, Dejan Verčič.
- 324 pages
Includes bibliographical references.
Staying human in a smart machine world / Anne Gregory, Swati Virmani -- AI and privacy : privacy concerns in the public sphere / Tugce Ertem-Eray, Eyun-Jung Ki -- AI, activism, and strategic communication : grappling with evolving power dynamics / Dean Kruckeberg, Marina Vujnovic, Chris Galloway, Lukasz Swiatek -- Anxiety and education : how not to become obsolete / Cheng Chen, Qian Xu -- AI strategies and tools for public relations practitioners / Stephen Waddington -- Linking AI with internal communication : a systematic review / Yi Luo, Dongdong Yang, Hua Jiang -- Does AI democratize commercial content creation? : changes to the strategic communication profession / Jukka Niittymaa, Joel Mero, Vilma Luoma-aho -- Collaborating with AI : the next frontier of crisis communication / Elise Karinshak, Wenqing Zhao, Philippe Borremans, Yan Jin -- Human-robot communication and organizational public relationships / Jeyoung Oh, Eyun-Jung Ki -- Democracy and public deliberations in an AI-mediated world / Anca Anton -- Deepfakes in subversive strategic communication : challenges and responses / Sergei Samoilenko, Inna Suvorova -- AI, biases, and cultures : values in a machine world / Shannon Bowen, Evgeny N. Pashentsev -- Strategic communication for AI : how strategic communication makes AI socially accepted / Yangzhi (Nicole) Jiang, Yang Cheng, Yuan Wang.
"AI and Strategic Communication examines the impact of artificial intelligence on strategic management and communication practices. Addressing the intricate interplay of AI across individual, organizational, and societal levels, this book offers a holistic exploration of the challenges and opportunities that arise with the integration of AI in strategic communication. Going beyond technical considerations, the text delves into the ethical, cultural, and practical dimensions of incorporating AI, providing a comprehensive overview for students, researchers, and professionals. As our world becomes increasingly technology-driven, this text emphasizes the importance of maintaining human authenticity and empathy in the face of evolving communication landscapes. With a keen focus on societal dynamics and organizational communication, AI and Strategic Communication equips readers with the knowledge and insights needed to navigate the complex and dynamic terrain of AI-driven communication practices in contemporary society"-- Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement
9781394275403
2025043864
Artificial intelligence--Social aspects Public relations--Technological innovations Communication and traffic.