Besley, John C.,  1976- <br/><br/>
Strategic science communication :  a guide to setting the right objectives for more effective public engagement / 
John C. Besley and Anthony Dudo. 
 -  2022 
 - viii, 322 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Make sure you seem competent -- Share the risks and benefits -- What people think other people think is normal -- Self-efficacy -- Emotion and framing also matter, but . . . -- The need to take communication more seriously. 
<br/><br/> "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"-- 
<br/><br/><label>ISBN: </label>9781421444208 
<br/><br/><label>LCCN: </label>2021045394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in science.<br/>Public relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>Q223  / .B47 2022