01943cam a2200361 i 4500 22322406 US-DLC 20260208131607.0 211107s2022 mdua b 001 0 eng 2021045394 9781421444208 (paperback) 9781421444215 (ebook) 22322406 au eng rda au pcc Alfaisal Main Library Q223 .B47 2022 Besley, John C., 1976- author. Strategic science communication : a guide to setting the right objectives for more effective public engagement / John C. Besley and Anthony Dudo. 2022 Baltimore : Johns Hopkins University Press, © 2022 viii, 322 pages : illustrations ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Make sure you seem competent -- Share the risks and benefits -- What people think other people think is normal -- Self-efficacy -- Emotion and framing also matter, but . . . -- The need to take communication more seriously. "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"-- Communication in science. Public relations. Print books. local 4 lcc BOOKS 608371 608371 0 0 lcc 0 0 AU AU GEN 2026-02-08 0 Q223 .B47 2022 AU00000000021306 2026-02-08 13:17:22 285.00 2026-02-08 BOOKS