TY  - BOOK
AU  - Besley,John C.
TI  - Strategic science communication: a guide to setting the right objectives for more effective public engagement 
SN  - 9781421444208
AV  - Q223 .B47 2022
PY  - 2022///
CY  - Baltimore
PB  - Johns Hopkins University Press
KW  - Communication in science
KW  - Public relations
KW  - Print books
KW  - local
N1  - Includes bibliographical references and index; What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Make sure you seem competent -- Share the risks and benefits -- What people think other people think is normal -- Self-efficacy -- Emotion and framing also matter, but . . . -- The need to take communication more seriously
N2  - "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
ER  -