02610cam a2200373 i 4500 21999581 20260212121739.0 m |o d | cr_||||||||||| 210330t20222022nyu ob 001 0 eng 2021012515 9780367898724 (paperback) 21999581 DLC eng DLC rda DLC AU pcc Alfaisal Main Library GV567.5 .C66 2022 Coombs, W. Timothy, author. Strategic sport communication : traditional and transmedia strategies for a global sports market / W. Timothy Coombs and Jennifer L. Harker. New York : Routledge, Taylor & Francis Group, ©2022 171 pages text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. "Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the Transmedia Narrative Transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus, and suggestions for further reading"-- Communication in sports. Mass media and sports. Sports and globalization. Sports Marketing. Print books. local 4 Harker, Jennifer L., author. lcc BOOKS 608392 608392 0 0 lcc 0 0 AU AU GEN 2026-02-12 0 GV567.5 .C66 2022 AU00000000021402 2026-02-12 12:19:03 505.00 2026-02-12 BOOKS