02697cam a2200373 i 4500 23714583 US-DLC 20260219111622.0 m |o d | cr_||||||||||| 240315s2024 enk ob 001 0 eng 2024001129 9781032453002 (pbk) 9781032456553 (hbk) 9781032453002 (pbk) 23714583 au eng au rda pcc Alfaisal Main Library HD9940.A2 2024 Alexander, Bethan, author. Customer experience in fashion retailing : merging theory and practice / edited by Bethan Alexander. Merging theory and practice 2024 London ; New York : Routledge Taylor & Francis Group, 2024 301 pages text txt rdacontent Mastering fashion management Includes bibliographical references and index. "This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives - academic, creative agency and retailer - the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Fashion Customer Experience is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing"-- Clothing trade. Print books. local 4 lcc BOOKS 608416 608416 0 0 lcc 0 0 AU AU GEN 2026-02-19 0 HD9940.A2 2024 AU00000000021334 2026-02-19 11:18:47 395.00 2026-02-19 BOOKS