02839cam a2200385 i 450000100090000000300070000900500170001600600190003300700150005200800410006701000170010802000250012502000250015002000250017503500130020004000210021304200080023404900260024205000200026810000320028824501070032024600320042726000090045926400660046830000150053433600260054949000330057550400510060852015830065965000200224265500270226294200150228999900190230495201300232323714583US-DLC20260219111622.0m    |o  d |      cr_|||||||||||240315s2024    enk     ob    001 0 eng    a  2024001129  a9781032453002q(pbk)  z9781032456553q(hbk)  z9781032453002q(pbk)  a23714583  aaubengcauerda  apcc  aAlfaisal Main Library00aHD9940.A2b20241 aAlexander, Bethan,eauthor.10aCustomer experience in fashion retailing :bmerging theory and practice /cedited by Bethan Alexander.30aMerging theory and practice  c2024 1aLondon ;aNew York :bRoutledge Taylor & Francis Group,c2024  a301 pages   atextbtxt2rdacontent0 aMastering fashion management  aIncludes bibliographical references and index.  a"This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives - academic, creative agency and retailer - the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Fashion Customer Experience is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing"-- 0aClothing trade. 0aPrint books.2local94  2lcccBOOKS  c608416d608416  00102lcc4070aAUbAUcGENd2026-02-19l0oHD9940.A2 2024pAU00000000021334r2026-02-19 11:18:47v395.00w2026-02-19yBOOKS