02238nam a22003498i 4500 in00024463922 US-DLC 20260303113249.0 260214s2025 nyu 001 0 eng 2025029286 9780231219204 (hardback) 9780231562560 (ebook) au eng rda au pcc Alfaisal Main Library HD53 .L67 2025 Marchand, Lorraine H, author. No fear, no failure : five principles for sustaining growth through innovation / Lorraine H Marchand, John Hanc. 1. 2025 2509 New York : Columbia University Press, 2025. 284 pages cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. "While companies of all sizes increasingly say that they want innovation -- lofty CEO speeches, dedicated internal teams, and the like -- this rarely bears out in practice. In the author's experience, many such teams really do want to implement new ideas but are stymied by organizational bureaucracy and policy focused on playing it safe. It's not that companies are maliciously blocking innovative thought, but too often they are held back by the fear of failure. This book aims to help readers overcome that fearful status quo with strategies, tactics, and tools that professionals can use to implement innovations that will help them and their organizations succeed, drawing on interviews with executives and managers, case studies of firms that succeeded (or failed) to make such changes, the author's professional experience, and models derived from academic research. While The Innovation Mindset was structured around 8 innovation principles that individuals could use to drive internal change, this book will be organized around "The 5C's of Corporate Innovation" -- Customer First, Culture, Chance, Collaboration, and Change -- that apply to businesses as a whole who want to make innovation a way of working"-- Print books. local 4 Hanc, John, author. lcc BOOKS 608444 608444 0 0 lcc 0 0 AU AU GEN 2026-03-03 0 HD53 .L67 2025 AU00000000021355 2026-03-03 11:36:19 215.00 2026-03-03 BOOKS