01761cam a22003254a 4500 12829924 OSt 20260202103312.0 020624s2003 nju b 001 0 eng 2002009952 9780471763178 (paper) DLC DLC DLC pcc Alfaisal Main Library BF637.P4 L48 2006 153.8/52 21 Levine, Robert, 1945- The power of persuasion : how we're bought and sold / Robert Levine. Hoboken, N.J. : John Wiley & Sons, c2006. Hoboken, N.J. : John Wiley & Sons, c2006. ix, 278 p. ; 25 cm. rdacontent text txt rdamedia unmediated n rdacarrier volume nc Includes bibliographical references (p. 245-265) and index. The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion. Persuasion (Psychology) Print books. local lcc BOOKS 6321 6321 0 0 lcc 0 0 AU AU GEN 2014-12-25 1 1 BF637.P4 L48 2006 AU0000000001724 2023-04-11 00:00:00 2023-04-06 121.00 2014-12-25 BOOKS