The how we're bought and sold Levine, Robert 1945- creator text bibliography Print books. nju Hoboken, N.J John Wiley & Sons c2006 2003 monographic eng

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ix, 278 p. ; 25 cm. The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion. Robert Levine. Includes bibliographical references (p. 245-265) and index. Persuasion (Psychology) BF637.P4 L48 2006 153.8/52 9780471763178 (paper) 2002009952 DLC 020624 20260202103312.0 12829924