TY  - BOOK
AU  - Levine,Robert
TI  - The power of persuasion: how we're bought and sold 
SN  - 9780471763178 (paper)
AV  - BF637.P4 L48 2006
U1  - 153.8/52 21
PY  - 2006///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Persuasion (Psychology)
KW  - Print books
KW  - local
N1  - Includes bibliographical references (p. 245-265) and index; The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion
ER  -