TY  - BOOK
AU  - McGrath,Rita Gunther
TI  - The end of competitive advantage: how to keep your strategy moving as fast as your business 
SN  - 9781422172810 (alk. paper)
AV  - HD30.28 .M38378 2013
U1  - 658.4/012 23
PY  - 2013///
KW  - Competition
KW  - Strategic planning
KW  - Print books
KW  - local
N1  - Includes bibliographical references; The end of competitive advantage -- Continuous reconfiguration -- Healthy disengagement -- Flexible resource allocation -- Ongoing innovation -- The leadership mindset -- What transient competitive advantage means for you
ER  -