TY  - BOOK
AU  - Anthony,Scott D.
TI  - The first mile: a launch manual for getting great ideas into the market 
SN  - 9781422171769 (alk. paper)
AV  - HF5415.153 .A566 2014
U1  - 658.5/75 23
PY  - 2014///
KW  - New products
KW  - Technological innovations
KW  - Print books
KW  - local
N1  - Includes bibliographical references; The first mile problem -- Document what you plan to do -- The first mile toolkit -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile
ER  -