TY  - BOOK
AU  - Gilligan,Colin
AU  - Hird,Martin
TI  - International marketing: strategy and management 
SN  - 9780415752022
AV  - HF1009.5 .G55 2013
PY  - 2013///
PB  - ROUTLEDGE
KW  - Export marketing
KW  - Case studies
KW  - Print books
KW  - local
N1  - Includes bibliographies and indexes
ER  -