Heinrich, Thomas,  1963- <br/><br/>
Kotex, Kleenex, Huggies :  Kimberly-Clark and the consumer revolution in American business / 
Thomas Heinrich, Bob Batchelor. 
 - Columbus :  Ohio State University Press,  c2004. 
 - xiv, 263 p. :  ill. ;  24 cm. 
 - Historical perspectives on business enterprise series. .
<br/><br/>Includes bibliographical references (p. 245-249) and index. 
<br/><br/>Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy. 
<br/><br/><label>ISBN: </label>9780814209769 (alk. paper) 
<br/><br/><label>LCCN: </label>2004013886 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Kimberly-Clark Corporation--History.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States--Case studies.<br/>Sanitary supply industry--History.--United States
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD9995.S24  / K564 2004 
<br/><br/><label>Dewey Class. No.: </label>338.7/677