01641cam a22003734a 4500 13625626 OSt 20161026150701.0 040616s2004 ohua b s001 0 eng 2004013886 9780814209769 (alk. paper) (OCoLC)ocm55679144 DLC DLC C#P DLC pcc n-us--- Alfaisal Main Library HD9995.S24 K564 2004 338.7/677 22 Heinrich, Thomas, 1963- Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas Heinrich, Bob Batchelor. Columbus : Ohio State University Press, c2004. xiv, 263 p. : ill. ; 24 cm. Includes bibliographical references (p. 245-249) and index. Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy. Kimberly-Clark Corporation History. Consumer behavior United States Case studies. Sanitary supply industry United States History. Print books. local Batchelor, Bob. Historical perspectives on business enterprise series. Table of contents http://www.loc.gov/catdir/toc/ecip0418/2004013886.html lcc BOOKS Columbus : Ohio State University Press, c2004. 6941 6941 0 0 lcc 0 0 AU AU GEN 2015-01-12 0 HD9995.S24 K564 2004 AU0000000002275 2015-01-12 00:00:00 499.00 2015-01-12 BOOKS