Kimberly-Clark and the consumer revolution in American business Heinrich, Thomas 1963- creator Batchelor, Bob. text bibliography Print books. ohu Columbus Ohio State University Press c2004 2004 monographic eng

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xiv, 263 p. : ill. ; 24 cm. Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy. Thomas Heinrich, Bob Batchelor. Includes bibliographical references (p. 245-249) and index. n-us--- Kimberly-Clark Corporation History Consumer behavior United States Case studies Sanitary supply industry United States History HD9995.S24 K564 2004 338.7/677 9780814209769 (alk. paper) 2004013886 http://www.loc.gov/catdir/toc/ecip0418/2004013886.html http://www.loc.gov/catdir/toc/ecip0418/2004013886.html DLC 040616 20161026150701.0 13625626