TY  - BOOK
AU  - Heinrich,Thomas
AU  - Batchelor,Bob
TI  - Kotex, Kleenex, Huggies: Kimberly-Clark and the consumer revolution in American business 
SN  - 9780814209769 (alk. paper)
AV  - HD9995.S24 K564 2004
U1  - 338.7/677 22
PY  - 2004///
CY  - Columbus
PB  - Ohio State University Press
KW  - Kimberly-Clark Corporation
KW  - History
KW  - Consumer behavior
KW  - United States
KW  - Case studies
KW  - Sanitary supply industry
KW  - Print books
KW  - local
N1  - Includes bibliographical references (p. 245-249) and index; Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy
UR  - http://www.loc.gov/catdir/toc/ecip0418/2004013886.html
ER  -