TY  - BOOK
AU  - Goyal,Anita
TI  - Innovations in services marketing and management: strategies for emerging economies 
SN  - 9781466646711 (hardcover)
AV  - HD9980.5 .I572 2014
PY  - 2014///
CY  - Hershey, PA
PB  - Business Science Reference, an imprint of IGI Global
KW  - Marketing
KW  - Mangement
KW  - Case studies
KW  - Service industries
KW  - Management
KW  - Print books
KW  - local
N1  - "Premier reference source"-- Cover; Includes bibliographical references
ER  -