Foundations of corporate success how business strategies add value / :
John Kay.
- Oxford : Oxford University Press, 1995.
Includes bibliographical references and index.
Corporate success derives from a competitive advantage, which is based on distinctive capabilities. Competitive advantage relates to the unique character of a firm's relationship with its suppliers, customers, or employees, which must be precisely identified and applied to the relevant markets.
9780198289883 (print)
= Foundations of corporate success
Business planning. Organizational effectiveness. Strategic planning. Success in business.