TY  - BOOK
AU  - Kay,J.A.
TI  - Foundations of corporate success: how business strategies add value 
SN  - 9780198289883 (print)
AV  - HD30.28  .K387 1993  
U1  - 658.4012 22
PY  - 1995///
CY  - Oxford
PB  - Oxford University Press
KW  - Business planning
KW  - Organizational effectiveness
KW  - Strategic planning
KW  - Success in business
KW  - Print books
KW  - local
N1  - Includes bibliographical references and index
N2  - Corporate success derives from a competitive advantage, which is based on distinctive capabilities. Competitive advantage relates to the unique character of a firm's relationship with its suppliers, customers, or employees, which must be precisely identified and applied to the relevant markets
ER  -