Watson, Tom,  1950- <br/><br/>
Evaluating public relations  a guide to planning, research and measurement /   : 
Tom Watson and Paul Noble. 
 - 3rd ed. 
 - London :  Kogan Page Limited,  2014. 
 - (VIII-199 pages.) :  ill. ;   24 cm. 
 - PR in practice series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749468897 
<br/><br/><label>Source: </label>CL0500000448  Safari Books Online 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Evaluation.<br/>Public relations--Planning.<br/>Public relations--Research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD59  / .W387 2014