Evaluating public relations a guide to planning, research and measurement Watson, Tom 1950- creator Noble, Paul 1955- text bibliography Print books. enk London Kogan Page Limited 2014 3rd ed. monographic eng
electronic
(VIII-199 pages.) : ill. ; 24 cm. Tom Watson and Paul Noble. Includes bibliographical references and index. Public relations Evaluation Public relations Planning Public relations Research HD59 .W387 2014 PR in practice series 9780749468897 CL0500000448 Safari Books Online UMI 140616 20161026151111.0 (OCoLC)868378647 Eng.