TY  - BOOK
AU  - Watson,Tom
AU  - Noble,Paul
TI  - Evaluating public relations: a guide to planning, research and measurement 
SN  - 9780749468897
AV  - HD59 .W387 2014
PY  - 2014///
CY  - London
PB  - Kogan Page Limited
KW  - Public relations
KW  - Evaluation
KW  - Planning
KW  - Research
KW  - Print books
KW  - local
N1  - Includes bibliographical references and index
ER  -