02573cam a2200301Ii 4500 000938242 US-DLC 20161026151154.0 150122s2014 sa a b 001 0 eng d 9780199076130 (paperback) (OCoLC)900605631 DLC DLC AU Alfaisal Main Library HD30.4 .B79 2014 Bryman, Alan, author. Research methodology : business and management contexts / Bryman, Bell [and others]. Cape Town : Oxford University Press Southern Africa, 2014. xxiii, 424 pages : illustrations ; 24 cm Includes bibliographical references (pages 386-404) and index. Part One: Introduction --1. Business research approaches --2. Quantitative and qualitative research approaches --3. Mixed methods research: Breaking the divide between quantitative and qualitative approaches --Part Two: Main steps in research --4. Getting started: Planning a research project and getting to know the literature --5. Formulating a proposal and reviewing the literature --6. Planning the research project: Research design --7. Ethics in business research --8. Writing up research --Part Three: Data gathering methods --9. Sampling --10. Surveys and questionnaires --11. Interviews and focus groups --12. Field work: Ethnography and observation --13. Gathering data for secondary analysis --14. E-research: Internet research methods --15. Content analysis --Part Four: Data analysis methods --16. Quantitative data analysis methods --17. Qualitative data analysis methods. Do you need to know how to conduct research as a business, commerce or management student? How can you create a balance between quantitative and qualitative research methods, as well as mixed methods? What realistic research issues could you encounter and how do you apply your skills to these problems?." Research methodology: business and management contexts" is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations. Business Research Methodology. Management Research Methodology. Print books. local Bell, Emma, 1968- author. lcc BOOKS Cape Town : Oxford University Press Southern Africa, 2014. 8540 8540 0 0 lcc 0 0 AU AU GEN 2016-02-24 0 HD30.4 .B79 2014 AU0000000004069 2016-02-24 00:00:00 250.00 2016-02-24 BOOKS