business and management contexts Bryman, Alan creator author. Bell, Emma 1968- author. text bibliography Print books. sa Cape Town Oxford University Press Southern Africa 2014 monographic eng

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xxiii, 424 pages : illustrations ; 24 cm Do you need to know how to conduct research as a business, commerce or management student? How can you create a balance between quantitative and qualitative research methods, as well as mixed methods? What realistic research issues could you encounter and how do you apply your skills to these problems?." Research methodology: business and management contexts" is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations. Part One: Introduction --1. Business research approaches --2. Quantitative and qualitative research approaches --3. Mixed methods research: Breaking the divide between quantitative and qualitative approaches --Part Two: Main steps in research --4. Getting started: Planning a research project and getting to know the literature --5. Formulating a proposal and reviewing the literature --6. Planning the research project: Research design --7. Ethics in business research --8. Writing up research --Part Three: Data gathering methods --9. Sampling --10. Surveys and questionnaires --11. Interviews and focus groups --12. Field work: Ethnography and observation --13. Gathering data for secondary analysis --14. E-research: Internet research methods --15. Content analysis --Part Four: Data analysis methods --16. Quantitative data analysis methods --17. Qualitative data analysis methods. Bryman, Bell [and others]. Includes bibliographical references (pages 386-404) and index. Business Research Methodology Management Research Methodology HD30.4 .B79 2014 9780199076130 (paperback) DLC 150122 20161026151154.0 000938242