Oreg, Shaul,  1970- <br/><br/>
Resistance to innovation :  its sources and manifestations/ 
Shaul Oreg & Jacob Goldenberg. 
 - 205 pages :  illustrations :  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>It's not the innovation, it's the adopter: why some people are more likely than others to resist -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation -- It's not what you introduce, it's how you do it: the process of innovation introduction -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance -- Lagging-innovation in disguise -- Resistance and the dangers of negative word of mouth -- The dual market affect. 
<br/><br/><label>ISBN: </label>9780226632605 (hardcover : alk. paper) 
<br/><br/><label>LCCN: </label>2014033480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Psychological aspects.<br/>Technological innovations--Social aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD45  / .O7294 2015 
<br/><br/><label>Dewey Class. No.: </label>658.5/75