TY  - BOOK
AU  - Oreg,Shaul
AU  - Goldenberg,Jacob
TI  - Resistance to innovation: its sources and manifestations
SN  - 9780226632605 (hardcover : alk. paper)
AV  - HD45 .O7294 2015
U1  - 658.5/75 23
KW  - Technological innovations
KW  - Psychological aspects
KW  - Social aspects
KW  - Print books
KW  - local
N1  - Includes bibliographical references and index; It's not the innovation, it's the adopter: why some people are more likely than others to resist -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation -- It's not what you introduce, it's how you do it: the process of innovation introduction -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance -- Lagging-innovation in disguise -- Resistance and the dangers of negative word of mouth -- The dual market affect
ER  -