Holstein, William J. <br/><br/>
Manage the media :  (don't let the media manage you) / 
William J. Holstein. 
 - Boston, Mass. :  Harvard Business Press,  c2008. 
 - 103 p. ;  19 cm. 
 - Memo to the CEO .
<br/><br/>Includes bibliographical references (p. 101). 
<br/><br/><label>ISBN: </label>1422121488 9781422121481 
<br/><br/><label>LCCN: </label>2007038584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image--United States.<br/>Corporations--Investor relations--United States.<br/>Industrial publicity--United States.<br/>Issues management--United States.<br/>Mass media and business--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD59.6.U6  / H653 2008 
<br/><br/><label>Dewey Class. No.: </label>659.2