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21. BOOKS
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Social media management : persuasion in networked culture / Ben Shields. by Publisher: New York : Oxford University Press, [2017]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .S5334 2017.

22. BOOKS
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Mastering the new media landscape : embrace the micromedia mindset / Barbara Cave Henricks, Rusty Shelton. by
Edition: First edition.
Publisher: Oakland, CA : Berrett-Koehler Publishers, Inc., [2016]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .H436 2016.

23. BOOKS
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The End of the Job Description Shifting from a Job-Focus to a Performance-Focus / by Tim Baker. by Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, ©2016 In: Springer eBooks
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5549.5 .R3B326 2016.

24. BOOKS
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Public relations : the basics / Ron Smith. by Series: The basicsPublisher: London : Routledge, 2014
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HM1221 .S769 2014.

25. BOOKS
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Public relations principles : strategies for professional success. by Dubuque, IA : Kendall Hunt Publishing Company, ©2016
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .W34 2016.

26. BOOKS
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Shapeholders : business success in the age of activism / Mark Kennedy. by Series: Columbia Business School publishingPublisher: New York : Columbia University Press, [2017]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD60 .K48195 2017.

27. BOOKS
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Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan. by Publisher: Cambridge, Massachusetts : The MIT Press, [2014]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf TL789.8.U6 A58156 2014.

28. BOOKS
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Ethics in public relations : a guide to best practice / Patricia J. Parsons. by Series:
Edition: 3rd edition.
Publisher: London, United Kingdom ; Philadelphia, PA : Kogan Page, 2016
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .P3548 2016.

29. BOOKS
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Crisis, issues and reputation management / Andrew Griffin. by Publisher: London : Kogan Page Limited, [2014]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59.2 .G747 2014.

30. BOOKS
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Campaigns that shook the world : the evolution of public relations / Danny Rogers ; with a foreword by Martin Sorrell. by Publisher: London, United Kingdom ; Philadelphia, PA : Kogan Page, 2015
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5837 .R64 2015.

31. BOOKS
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Planning and managing public relations campaigns : a strategic approach / Anne Gregory. by Series: PR in practice
Edition: Fourth edition.
Publisher: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .G686 2015.

32. BOOKS
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Never eat alone : and other secrets to success, one relationship at a time / Keith Ferrazzi and Tahl Raz. by
Edition: Expanded and updated [edition].
Publisher: New York : Crown Business, [2014]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5386 .F4117 2014.

33. BOOKS
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Evaluating public relations : a guide to planning, research and measurement / Tom Watson and Paul Noble. by Series: PR in practice series
Edition: 3rd ed.
London : Kogan Page Limited, 2014
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .W387 2014.

34. BOOKS
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Internal communications : a manual for practitioners / Liam FitzPatrick and Klavs Valskov. by
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD30.3 .F554 2014.

35. BOOKS
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Crisis, issues and reputation management / Andrew Griffin. by
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59.2 .G747 2014.

36. BOOKS
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Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry. by Lanham, Maryland : Rowman & Littlefield, 2016
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .Q46 2016.

37. BOOKS
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Event planning and management : a practical handbook for PR and events professionals / Ruth Dowson & David Bassett. by London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf GT3405 .D69 2015.

38. BOOKS
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The PR professional's handbook : powerful, practical communications / Caroline Black. by
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59 .B557 2014.

39. BOOKS
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PR and communication in local government and public services / John Brown, Pat Gaudin and Wendy Moran. by Series: PR in practice series
Other title:
  • Public relations and communication in local government and public services
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf JF1525.C59 B76 2013.

40. BOOKS
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