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21. eBooks
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Electronic commerce [electronic resource] : concepts, methodologies, tools and applications / [edited by] S. Ann Becker. by
Publication details: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2008
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22. eBooks
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Transforming E-business practices and applications [electronic resource] : emerging technologies and concepts / [edited by] In Lee. by Series: Advances in e-business research series
Publication details: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2010
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23. eBooks
International journal of customer relationship marketing and management [electronic resource]. by
Publication details: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA), 2010-
Other title:
  • IJCRMM.
  • Customer relationship marketing and management.
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32. eBooks
Data-driven marketing, loyalty & gamification / Jeff Hawley. by Publisher: [Place of publication not identified] : [FORA.tv], 2014
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  • Data-driven marketing, loyalty and gamification
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37. eBooks
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Who stole my customer?? : winning strategies for creating and sustaining customer loyalty / Harvey Thompson. by
Edition: Second edition.
Publisher: Upper Saddle River, New Jersey : Pearson Education, [2015]Copyright date: (copy)2015
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  • Winning strategies for creating and sustaining customer loyalty
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38. eBooks
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The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty / Gerald E. Smith. by Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Copyright date: (copy)2016
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  • Marketing strategies that empower consumers and win customer-driven brand loyalty
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39. eBooks
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Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships / Barbara Thomas. by Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Copyright date: (copy)2016
Other title:
  • Strategies for building buzz, leveraging customer satisfaction, and creating relationships
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40. eBooks
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