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1. BOOKS
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Market research in practice : an introduction to gaining greater market insight / Paul Hague. by Series: Market research in practice series
Edition: Fourth edition
Publisher: London : KoganPage, ©2022Copyright date: ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.2 .H253 2022.

2. BOOKS
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Persuasive copywriting : cut through the noise and communicate with impact / Andy Maslen. by
Edition: Second edition.
Publisher: London : KoganPage, ©2019
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5825 .M325 2019.

3. BOOKS
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Questionnaire design : how to plan, structure and write survey material for effective market research/ Ian Brace and Kate Bolton. by
Edition: Fifth edition.
Publisher: London ; New York, NY : KoganPage, ©2022
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.3 .B683 2022.

4. BOOKS
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Brand storytelling : put customers at the heart of your brand story / Miri Rodriguez. by Publisher: London ; New York, NY : KoganPage, ©2020
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1255 .R55 2020.

5. BOOKS
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Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan. by
Edition: Fifth edition
Publisher: London ; New York, NY : KoganPage, ©2021Copyright date: ©2021
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .R9233 2021.

6. BOOKS
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The cryptocurrency revolution : finance in the age of Bitcoin, blockchains and tokens / Rhian Lewis. by Publisher: London ; New York, NY : KoganPage, ©2020
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HG1710 .L498 2020.

7. BOOKS
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Driving performance through learning : develop employees through effective workplace learing / Andy Lancaster. by Publisher: London : KoganPage, ©2020
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD58.82 .L328 2020.

8. BOOKS
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The power of company culture : how any business can build a culture that improves productivity, performance and profits / Chris Dyer. by Publisher: United Kingdom ; New York, NY : KoganPage, ©2018
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD58.7 .D933 2018.

9. BOOKS
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The logistics and supply chain toolkit : over 100 tools for transport, warehousing and inventory management / Gwynne Richards and Susan Grinsted. by
Edition: Third edition.
Publisher: London, United Kingdom ; New York, NY : KoganPage, ©2020
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD38.5 .R53 2020.

10. BOOKS
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Supply chain management accounting : management profitability, working capital and asset utilization / Simon Templar. by Publisher: London : KoganPage, ©2019Copyright date: ©2019
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD38.5 .T467 2019.

11. BOOKS
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Logistics and retail management : emerging issues and new challenges in the retail supply chain / [edited by] John Fernie and Leigh Sparks. by
Edition: Fifth edition.
Publisher: London : KoganPage, ©2019
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD38.5 .L6135 2019.

12. BOOKS
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Mastering the supply chain : principles, practice and real-life applications / Ed Weenk. by Publisher: London, United Kingdom : KoganPage, ©2019
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD38.5 .W44 2019.

13. BOOKS
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Collaborative principles for better supply chain practice : value creation up, down and across supply chains / Norman K. McLennan. by Publisher: London : KoganPage, ©2019
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD38.5 .M335 2019.

14. BOOKS
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Strategic sourcing management : structural and operational decision-making / Olivier Bruel. by Publisher: London ; New York, NY : KoganPage, 2017
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD39.5 .B78 2017.

15. BOOKS
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Accounting for non-accountants / David Horner. by
Edition: Eleventh edition.
Publisher: London ; New York : KoganPage, [2017]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5616.G7 H67 2017.

16. BOOKS
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Customer experience branding : driving engagement through surprise and innovation / Thomas Gad. by Publisher: London, United Kingdom ; Philadelphia, PA : KoganPage, 2016
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1255 .G33 2016.

17. BOOKS
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Decision making and problem solving / John Adair. by Series: Creating success
Edition: Third edition.
Publisher: London ; Philadelphia : KoganPage, 2016
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD30.23 .A3 2016.

18. BOOKS
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Effective HR communication : a framework for communicating HR programmes with IMPACT / Debra Corey. by Publisher: London : KoganPage, [2016]Copyright date: ©2016
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5549.5 .C6C67 2016.

19. BOOKS
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Lowe's transport manager's and operator's handbook 2015 / David Lowe, Clive Pidgeon. by
Edition: Forty-fifth edition.
London, England : KoganPage, ©2015
Other title:
  • Transport manager's and operator's handbook 2015
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HE5663.A5 L69 2015.

20. BOOKS
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