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1. BOOKS
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Global marketing : strategy, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli. by
Edition: Third edition.
Publisher: New York : Routledge/Taylor & Francis Group, ©2021
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF1416 .A47 2021.

2. BOOKS
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GMAT : Graduate Management Admission Test / Eugene D. Jaffe, Stephen Hilbert. by
Edition: 17th ed.
Publication details: Hauppauge, NY : Barrons Educational Series, ©2012
Other title:
  • Barron's new GMAT
  • Graduate Management Admission Test
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF1118 .J33 2012.

3. eBooks
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National image & competitive advantage [electronic resource] : the theory and practice of place branding / Eugene D. Jaffe & Israel D. Nebenzahl. by
Edition: 2nd ed. = 1. ed.
Publication details: Herndon, VA : Copenhagen Business School Press, 2006
Other title:
  • National image and competitive advantage
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Availability: No items available.

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